Nowadays, customers have more choice and can access to an abundance sources of information, ranging from product promotion from product review. One question for marketer is how to keep your customers coming back and shop from you. How to establish a strong and reliable brand inside your customer’s mind? How to engrave your brand into your customer’s head and how to make your brand pop up at customer’s mind when they want to buy something in your product range? A ton of questions need to be asked, but finding the answer for all these questions shall take time, and it requires a lot of hard for searching and assessing the solution.
One way to get your customer’s attention is to provide the best service in one area and acceptable services in other areas. If you are good at something, and your customers satisfy with your product or service, they could be a volunteer and reliable salesmen for your brand. Besides, they could be an effective brand ambassador. Furthermore, people tends to have high trust with word-of-mouth reference or recommendation from friends. Thus, it is how you reach out to your potential customers through their social channel. Gradually, when using the circle of trust, for example recommendation from friends or positive shopping experience shared among an open social network, the effectiveness and the impact on customer’s buying decision are rather high. Again, an old question, how to make this happen? How to compete in a blue ocean market where you are still new to customers? Or how to compete in a red ocean market when you grow big as a corporate? Let’s figure them out together.